Keeping the Momentum Going!
The University’s participation in the recent Red, White, Kaboom weekend celebration was an opportunity to engage students, recruit future students and also reach out to the displaced and unemployed of our community. Throughout the weekend many of our undergraduate students spoke on stage to the crowd regarding The University of Toledo which was complemented by our advertisements shown on the several big screens. Many of our colleagues throughout the University volunteered their time to distribute information regarding enrollment opportunities at UT, specifically for the adult and displaced individual. I believe that our University plays a role in helping people transition from one job to a new career through higher education. In partnership with The Toledo Blade and other corporate citizens, this was an example of how our University is working with others to not only improve the human condition, but also to improve our local economy for the future.
Currently there is very little advertising going on regarding the University’s enrollment process. Normally these campaigns begin in late summer and continue into the latter part of the calendar year targeting juniors and seniors in high school. Our marketing and advertising campaigns in conjunction with other strategic programs have been enormously successful since 2006. Our Direct from High School enrollment has increased from approximately 3,100 students to an anticipated 4,100 students this fall. These numbers are a combination of large increases from the State of Michigan, the cities of Cleveland and Columbus, and northwest Ohio. Advertising has played an important role in presenting our University to many audiences that in the past have not been aware of our programs, our excellent faculty and our wonderful campus.
We are constantly looking at ways to be efficient as well as to continue the strong momentum we currently have in the State of Ohio and beyond. In these very difficult economic times, we look at each and every dollar we spend and anticipate the return on our investment. To date, I am extremely pleased with our results.
Regards,
Larry
July 29th, 2009at 9:50 pm
I get the picture now. You must admit however that if one didn’t see what was involved in the 4th sponsorship, that it just looks as if we were paying to shoot off fireworks. Talking with a grad that stopped by my office today from Columbus, he said that the ads in that area were really increasing the awareness of UT in central Ohio. It would be nice to see the numbers to see the cost effectiveness of the campaigns, but that just the engineer in me!
Thanks for the update Larry. I guess I’ll stick to what I do well and let you do what you do well! I’ll say hi next time we’re both at Caffieni’s at lunchtime.